Vertu

Vertu luxury smartphone brand considering luxury wearables

Vertu

Vertu has been selling luxury smartphones since 2002, first as a Nokia brand and since 2012 as its own company. Vertu today unveiled its latest smartphone, the New Signature Touch (pictured below), which carries a selling price that starts at €8,400.00 (about US$9,400 or CA$12,500). In an interview that followed the unveiling, Vertu CEO Max Pogliani confirmed that the company is now […]

Nokia sells Vertu luxury smartphone brand

Along with its management changes and restructuring announced today, Nokia also announced that it had sold its Vertu luxury mobile phone brand to European private equity group EQT. “With its strong brand, undisputed category leadership and attractive growth outlook, Vertu fits well with EQT VI’s investment strategy. EQT VI is excited about the opportunity to develop Vertu as a standalone […]