Tag Heuer CEO Jean-Claude Biver is “satisfied” with sales of the TAG Heuer Connected smartwatch sales so far. Some 56,000 units have been sold since its launch in November 2015. He also confirmed in an interview with Switzerland’s Neue Zürcher Zeitung that a new collection will be unveiled in May. Biver first mentioned a second generation of Tag Heuer smartwatches back in […]
Tag Heuer
Tag Heuer Connected Rose Gold unveiled
Tag Heuer, official Formula One timekeeper, used last weekend’s prestigious Monaco race as the backdrop to unveil the TAG Heuer Connected Rose Gold. It retains the specifications of the original model but swaps out the titanium case in favour of an 18K rose gold one to transform it into a more luxurious sibling. True to its image as a luxury Swiss watchmaker, it was a natural […]
Android Wear 2.0 upgrade confirmed for Tag Heuer Connected Watch
Google announced the first major upgrade to its Android Wear wearables operating system at Google I/O 2016. Android Wear 2.0 will launch sometime this fall. Missing from the announcement was a list of what smartwatches would be upgraded. The Developer Preview effectively confirmed that both the Huawei Watch and LG Watch Urbane 2nd Edition would be upgraded given that they are […]
Heuer Carrera watch sets record at Sotheby’s Important Watches auction
The latest Sotheby’s Important Watches auction took place this past Saturday. More than 250 luxury watches went up for sale. As is often the case at such events, one lot in particular sold for far more than had been expected. Lot number 161, an 18 carat gold Heuer Carrera chronograph, was expected to sell for between CHF 10,000 (about US$10,215 or CA$13,200) and […]
1966 Heuer Autavia Reference 2446 Mark 3 “Rindt” wins Autavia Cup
The thousands of votes have been tallied and Tag Heuer today announced the winner of the Autavia Cup. Sixteen Heuer Autavia watches vied for the honour of being reissued by Tag Heuer in 2017 over the past month. Four watches made it to the finals and the TAG Heuer internal Products Committee led by CEO Jean-Claude Biver yesterday picked the 1966 Heuer Autavia Reference 2446 Mark 3 “Rindt” as […]
Baselworld 2016: TAG Heuer Carrera Heuer-02T Tourbillon Chronograph
Tag Heuer last year announced the Carrera Heuer-01, its flagship timepiece for a new collection of contemporary chronographs. At Baselworld 2016, it unveiled a new model for the collection with a price point that will introduce tourbillons to many. The TAG Heuer Carrera Heuer-02T is a COSC-certified automatic chronograph with a flying tourbillon that will sell for under CHF 15,000 (about US$15,400 or CA$20,400). This is […]
Baselworld 2016: New brown leather strap for Tag Heuer Connected
The Tag Heuer Connected smartwatch was first unveiled back in November 2015. Since then only available with a Vulcanized rubber strap, Tag Heuer today announced that it will now be possible to pair its first smartwatch with a more sophisticated brown leather strap. The TAG Heuer Connected gets a new brown leather strap! https://t.co/akXwWid2pJ #Baselworld #TAGHeuerlive pic.twitter.com/jOyhvNv8TD — TAG Heuer (@TAGHeuer) March 16, […]
Autavia Cup to decide which Heuer Autavia to reissue in 2017
Back in 1962, when Tag Heuer was still known only as Heuer, it launched the first timepiece in its distinguished and long-lived Autavia line of watches. Deriving its name from the combination of the words AUTomobile and AVIAtion, the Heuer Autavia was its first chronograph with a rotating bezel. A number of other iconic Autavia timepieces followed in subsequent years. One of these will be […]