The Swatch Group consists of a wide range of watchmaking companies that cover every price point imaginable. Brands like Swatch and Balmain hold down the entry level tier while others like Hamilton, Tissot, Longines, Rado, Blancpain, Breguet and Omega fill out the range right up to the high-end luxury level. It has also entered the smarwatch space with the beach volleyball-focused Swatch Touch […]
Swatch Bellamy
Swatch partners with Visa to expand Swatch Bellamy availability
Swatch unveiled the Swatch Bellamy, its “pay-by-the-wrist” watch, in mid-October. Initially sold only in China, a new partnership will soon allow Swatch to expand availability to additional markets. The company today announced a new partnership with Visa that will see it launch the Swatch Bellamy in the U.S., Switzerland and Brazil in early 2016. Fully consistent with the DNA of the pioneering Swiss watchmaker, […]
Swatch teams up with Union Pay for pay-by-the-wrist Swatch Bellamy
Swatch first announced plans to release a smartwatch capable of making mobile payments back in February. The company had hoped to have it out by the summer but it took until yesterday for the Swiss company to officially unveil this new watch. Dubbed the “pay-by-the-wrist” watch, the Swatch Bellamy comes with built-in NFC (Near Field Communication) technology to support contactless payments. The Swatch Bellamy […]