Microsoft has updated its Windows Phone logo for the Windows Phone Mango release. First glimpsed briefly on one of the leaked Nokia Sea Ray videos, the new square logo is reminiscent of the square tiles found in Windows Phone 7. Do you like the new logo? Source: Shinobu Takahashi’s MSDN Blog via MobileSyrup.com
Marketing
Rogers to launch “Smartphone Lite” product category
Following in Bell’s footsteps, Rogers is set to launch a new mobile phone category of its own. Rather than going high-end as Bell did with the new ‘Superphone’ category, Rogers is looking to introduce a ‘Smartphone Lite’ category that will focus on devices “available at affordable prices with new low cost data plan options.” According to a leaked internal document […]
Nokia to phase out Ovi brand
Nokia today announced that it will phase out its Ovi brand. The rebranding of services will begin in July and August with the introduction of some new devices and will continue into 2012. The change is straightforward: Ovi services will be rebranded as Nokia. According to Nokia’s EVP and Chief Marketing Officer, Jerri DeVard: “We have made the decision to […]