I just wanted to take a quick look at how the different companies portray themselves to the consumers in order to persuade those users to buy their smartphones. As I was researching this article, I discovered that Apple sales rely heavily on fanboys for its sales…fanboy defined in the Urban Dictionary as: Apple Fanboy A person who believes in almost […]
Marketing
Nokia to revamp marketing strategy
Nokia yesterday announced that it will embark on a new global marketing strategy that will see it take on a role that only a few short years ago would have been unthinkable. Tuula Rytilä, the company’s chief marketing officer, explained to AdAge: “For years we were the leader in our industry. When a leader is [at the top] for a […]
One of these could have been the Android mascot
In the days leading up to the launch of Android (back in 2007), Dan Morrill, head of developer relations for the platform, took some time to doodle up some “eye candy” for some presentation slides. He came up with four early Android mascot designs. My job was developer relations, but I took a much-needed break of a couple hours and […]
Motorola nabs key Samsung marketing executive?
Earlier this week, we got our first sign that Google has some big plans in 2013 for its recently acquired Motorola business. The rumoured Motorola Phone X is meant to take on flagship devices from other smartphone manufacturers. But an impressive device alone is likely not enough. A strong marketing campaign will also be needed to make sure that the […]
Eastlink unveils new store design ahead of wireless service launch
After unveiling a new logo back in April, Eastlink today unveiled four stores featuring a redesigned look. The move comes as the company expands its retail presence in Nova Scotia and Prince Edward Island. The new stores offer a more open concept promising a “highly interactive, hands-on experience of all the company’s products and services.” The new retail environment is […]
Eastlink unveils new look ahead of wireless launch
Eastlink today unveiled a new look. “We’re so proud of the many innovations Eastlink has delivered over the past four decades,” said Lee Bragg, CEO and vice chair of Eastlink. “As we reflected on our 40 year history, we felt the time was right to freshen up our visual identity.” Eastlink was vague about the upcoming launch of its wireless […]
Nokia ads for Lumia 710 and Lumia 900
Nokia has posted a couple of ads for the Lumia 710 (now available from T-Mobile USA) and the Lumia 900 headed to AT&T (in March) Introducing the Nokia Lumia 710 Introducing Nokia Lumia 900 – The Amazing Everyday Do you like what you see?
More smartphone manufacturers to focus on fewer devices in 2012?
Motorola may not be the only smartphone manufacturer looking to release fewer models in 2012. Digitimes is reporting that HTC, Research in Motion and Sony (as well as the aforementioned Motorola) are all looking to reduce the number of devices they release to focus their marketing efforts more tightly. Both Apple and Samsung (to a lesser degree) already use such […]