We learned at the height of CES 2016 last week that Lenovo will phase out the Motorola brand. A new post on the Motorola brand provides more context for the decision. As we initially reported, Lenovo will focus its marketing on its Moto and Vibe (known as Le Meng in China) sub-brands for its smartphones. It’s not quite the end for the Motorola brand […]
Marketing
Samsung “Next Big Thing” marketing chief to leave company
The long-running “Next Big Thing” marketing campaign helped the Samsung Galaxy S line become some of the world’s best selling smartphones. Even Santa Claus got involved to support the original Samsung Galaxy Gear. It also helped the company establish itself as the world’s largest smartphone manufacturer. With the Samsung Galaxy S6 and Galaxy S6 edge set to launch starting next […]
Next HTC flagship smartphone may not be known as the HTC One (M9)
HTC’s last two flagship smartphones are called the HTC One (M7) and the HTC One (M8). It’s logical to assume that HTC will next year release the HTC One (M9). In fact, rumours have already suggested that it will offer both an M9 and a M9 Prime. Now comes word though that HTC will drop its current naming convention in […]
Microsoft unveils new Microsoft Lumia branding
Microsoft yesterday made official what we already knew: That the company is going ahead with a transition from Nokia Lumia to Microsoft Lumia for future Windows Phone devices. Microsoft also revealed how the new branding will look on upcoming devices with a couple of images. According to Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft: Microsoft was founded […]
Microsoft to drop Nokia branding in favour of Microsoft Lumia
Despite some early rumours that Microsoft might retain the Nokia brand for its smartphones, it is now clear that Microsoft will in fact drop the Nokia branding. It started last month when Microsoft began to redirect Nokia.com traffic to its new Microsoft Mobile Devices website. The Verge now reports that the company is now ready to take the next step […]
Lenovo to adopt dual-brand smartphone marketing strategy
With Lenovo’s US$2.91 Motorola acquisition set to close sometime later this year, the company will reportedly adopt a dual-brand strategy for its smartphone business. Citing anonymous “Taiwan-based supply chain makers,” the hit-and-miss Digitimes reports that it will use the Motorola brand for mid-range and high-end models in mature markets such as North America and Western Europe. Entry-level and mid-range devices […]
HTC hires former Samsung marketing executive behind Galaxy brand
HTC has acknowledged in the past that it needs to do a better job with marketing. In a move to do just that, the Taiwanese company this week hired Paul Golden, a former Samsung marketing executive, as a consultant who will report directly to Chairwoman Cher Wang. According to Golden’s LinkedIn page, he “created and launched the highly successful Galaxy […]
Rogers Alerts delivers location-based offers to smartphones
Rogers Communications this week unveiled a new service called Rogers Alerts that will deliver personalized offers (yes, ads) right to your smartphone. The idea behind the service is to do away with coupons and instead deliver the coupon you want at the time that you actually need it. With Rogers Alerts you’ll receive FREE text alerts with customized offers and […]