Almost every new Apple iPhone launch in recent years has been accompanied by a customer lineup outside Apple Stores. The sight is so typical that it formed the basis for the long-running series of Samsung “Next Big Thing” ads that ran a few years back. But Apple is taking a different approach for the launch of the Apple Watch. Apple has […]
Apple
Apple Watch pre-orders to start “after 12:01 a.m. PDT” on April 10th
We already know that pre-orders for the Apple Watch will begin on April 10th. Apple has now revealed exactly when we will need to be at our computers to submit those pre-orders. Its website now indicates that Apple Watch pre-orders will start sometime “after” 12:01 AM PT (03:01 AM ET). That little word “after” suggests it could be a late night […]
Apple Watch wins Red Dot: Best of the Best Award
The Apple Watch continues to win awards ahead of its launch later this month. After collecting gold at the 2015 iF Design Awards, it has now picked up a Red Dot: Best of the Best award from Germany’s Red Dot Award organization. While 1,240 products won a Red Dot Award, only 81, including the Apple Watch, were honoured with the […]
Apple Store employees to become fashion advisors?
With the Apple Watch set to launch on April 24th, Apple is getting its Apple Store employees ready to help customers select the right model for them. With other Apple products, advice tended to be more about technical details or specific features as few colour options were available. That will change with the Apple Watch and the company will train its retail […]
Apple cuts Apple Watch production to 1.5 million units per month?
Rumours that Apple’s partners are struggling to meet production goals for the Apple Watch refuse go to away. While early rumours suggested that some six million Apple Watches would be ready in time for the launch, a recent report suggested that it may only have half that amount. Another report now suggests that Apple Watch production forecasts have now been […]
Apple Watch 2.0 coming later this year?
The Apple Watch has yet to hit stores that rumours have already surfaced that a successor could launch later this year. While details about this Apple Watch 2.0 is dubbed are slim, Cowen & Co. analyst Timothy Arcuri suggests that it will offer full connectivity autonomously. In his reasearch note, Arcuri writes: We got more confirmation of the likelihood of a […]
Video: Apple releases first Apple Watch video
We now know that the Apple Watch will launch on April 24th and exactly how much we need to save up to get the model right for us. But in case there was not enough buzz about it, the Apple marketing machine is also lumbering into action with some new videos for its latest product. The first ad, called “Apple […]
Poll: Will you buy the Apple Watch?
Apple yesterday unveiled new details about the Apple Watch, including pricing. While jaws may have dropped at the price of the Apple Watch Edition which will start at US$10,000 (CA$13,000), we suspect that many others also began to save their pennies to be able to place their pre-order when Apple begins taking them on April 10th. With the wisdom that […]