Microsoft today released a video ad called “A fly on the wall in Cupertino?” on its Windows Phone YouTube channel that poked fun at the new iPhones (and the iWatch in passing) that Apple unveiled this week. It must have struck a nerve as it was quickly pulled down but not before it was downloaded and reposted. As the title implies, […]
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Video: Motorola Moto X “Lazy phone” ads
Motorola has released a series of three “Lazy phone” video ads that focus on three key characteristics that distinguish the Moto X from most smartphones: Touchless control, Active Display and Quick Capture. Each ad focuses on how easy the Moto X makes a particular action when compared to the series of gestures and screen taps needed on other phones. Tired […]
Nokia takes on iPhone in latest Lumia 925 ad
Samsung is well known for its smartphone ads that take clear aim at Apple. While its ad series poking fun at Apple fans waiting in lineups probably remains its best known example, even more recent ads continue to take aim at the iPhone. But it is not the only one. One of Nokia’s latest ads takes on the iPhone 5’s […]
Moto X stars in first ads
With rumours that Motorola could spend up to US$500 million to market the Moto X, you can expect to see a profusion of ads everywhere. The first such ads are already out and focus on two new features that Motorola unveiled on its latest smartphone (and the new Verizon DROID ones as well). The first ad, called “Quick Draw,” showcases […]
Sony Xperia Z Ultra ad focuses on convergence
Sony Mobile has released a new video for its Xperia Z Ultra phablet. It focuses on the convergence that smartphones have brought about in recent years as they have become our go-to device for notes, navigation, photos, music, reading, and increasingly television watching. http://youtu.be/WYh-ffmFPc8 The video reveals no surprises but gives you another look at the upcoming device before it […]
Samsung picks on Apple again with latest Galaxy S4 ad
Samsung’s latest Galaxy S4 ad returns to familiar stomping grounds: Showing Apple fans what they’re missing with their iPhones. In this latest video, Galaxy S4 owners on an airplane show off custom Samsung features such as Easy Mode, Smart Pause and Smart Switch to an iPhone user. Needless to say, he promptly makes the switch. http://youtu.be/3wHwKGw0Yno A different ad, this […]
Apple has fanboys while Samsung and Nokia have advertising
I just wanted to take a quick look at how the different companies portray themselves to the consumers in order to persuade those users to buy their smartphones. As I was researching this article, I discovered that Apple sales rely heavily on fanboys for its sales…fanboy defined in the Urban Dictionary as: Apple Fanboy A person who believes in almost […]
New Samsung ad pokes fun at Apple iPhone with dancing ninjas and bighorn sheep
Samsung is back to its old habits of poking fun at Apple in its ads. Unlike previous campaigns that were quite humorous, this one is sure to leave many (including us) scratching their heads. The very odd ad comes from Iceland and mocks the lack of language support for Icelandic on the Apple iPhone. The ad opens with a man using […]