With the new Apple iPhone 6s and iPhone 6s Plus having received the spotlight, Apple has released a new series of ads that brings attention back to the Apple Watch. The six videos all show a way in which a smartwatch can be more useful than a smartphone. Siri is the star of what is arguably the best video of the series. […]
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Video: Three Apple Watch ads in support of launch day
Apple may have quietly removed references to April 24th on its website but we all know that today is officially the day that the Apple Watch launches. Whether you will be able to pick one up in a store remains will depend a lot on luck. To go along with the launch, Apple has released three Apple Watch ads to […]
Barcelona stars in latest LG Watch Urbane ad
LG unveiled the LG Watch Urbane ahead of MWC 2015. Billed as “its first all-metal luxury Android Wear device,” it was on display in early March at the event. It also had the chance to visit Barcelona, the city hosting the event as we can see in this latest video from LG. Time flies and never returns. Another reason you […]
Ads on smartwatches to be worth US$70 Million by 2019
Smartwatches may have only caught on with a small portion of consumers to date but advertisers are already looking at opportunities to bring their ads to wearables. According to Juniper Research, advertising on smartwatches will be worth US$68.6 million by 2019. In comparison, such advertising is expected to only reach about US$1.5 million this year. US$70 million is less than […]
Extended version of Android: Wear what you want (party on) video
Google cheekily launched a new Android Wear ad the same day that Apple hosted its Spring Forward press event to reveal more about the Apple Watch. The short video highlighted the different Android Wear smartwatches already available and invited people to “wear what you want.” The company has now released a longer version. Round or square: wear what you want with […]
Video: Apple releases first Apple Watch video
We now know that the Apple Watch will launch on April 24th and exactly how much we need to save up to get the model right for us. But in case there was not enough buzz about it, the Apple marketing machine is also lumbering into action with some new videos for its latest product. The first ad, called “Apple […]
Google releases new Android Wear video
Apple is the focus of much of the attention today with its upcoming press event. It is widely expected to finally announce new details about the Apple Watch, including the much anticipated pricing and availability information. It appears that Google wants to keep a bit of the spotlight on its own wearables platform. it just released a new Android Wear video. […]
Samsung “Next Big Thing” marketing chief to leave company
The long-running “Next Big Thing” marketing campaign helped the Samsung Galaxy S line become some of the world’s best selling smartphones. Even Santa Claus got involved to support the original Samsung Galaxy Gear. It also helped the company establish itself as the world’s largest smartphone manufacturer. With the Samsung Galaxy S6 and Galaxy S6 edge set to launch starting next […]