ALCATEL ONETOUCH, the TCL-owned company behind the ALCATEL ONETOUCH Watch and Alcatel GO WATCH as well as a number of smartphones and tablets, today announced that it is changing its name. Explaining that it was “right time to launch the new branding,” the company will now operate under the much simpler name alcatel. With the new branding also comes an increased focus on millennials, “who are uncompromising in what they expect from brands in their everyday lives.”
“Millennials want to have fun, but they also want those experiences to be simple, meaningful and authentic,” said Dan Dery, Chief Marketing Officer at alcatel. “Because both quality and price are important to millennials, we feel that alcatel — with our DNA of making innovation accessible to everyone — is uniquely in tune with their needs.”
To go along with the rebranding, alcatel announced a new device lineup:
- IDOL 4 series: The alcatel flagship that augments the user experience with a Boom Key that enhances taking photos, listening to music, gaming and more.
- POP 4 series: “Designed by you, inside and out,” with vast collection of colors and styles, and optional technology upgrades.
- PIXI 4 series: Offers a comprehensive and reliable user experience at an affordable price.
- PLUS 10: The brand’s first connected 2-in-1 Windows device for unbeatable productivity on the move.
Missing from today’s announcement are new smartwatches. Alcatel will presumably continue to offer the ONETOUCH Watch and Go Watch until new models are announced later.
Source : alcatel