Withings is already an established player in the wearables space. Best known for its Activité line of smartwatches (including the recent Withings Activité Steel and the Activité Pop it unveiled at CES 2015), it also offers the Pulse Ox tracker. The French company expanded its line of wearables at CES 2016 with the introduction of the Withings Go, an inexpensive fitness tracker that uses an e-ink display to prolong battery life beyond the typical few days.
The Withings Go is not a bracelet but a clip that you attach wherever is most convenient. It sports a round e-ink 1.1-inch display that shows you progress against daily goals as well as an analog watch face that shows the time. Like other e-ink displays, it remains legible even in bright sunlight.
“Withings prides itself in developing products that are both functional and elegantly designed,” said Amélie Caudron, Product Manager of Withings Go. “E Ink products gave us exactly that – a display technology that enhances rather than constrains the design.”
Powered by a button cell battery, it can go about 8 months without recharging. It is also waterproof to 50 meters (5 ATM).
The Withings Go tracks all the standard activities you would expect. These include walking, running, swimming and sleeping. Data such as number of steps, distance covered, calories burned and sleep cycles are fed back to the Withings Health Mate companion app (available for both Android and iOS) for display and analysis.
The Withings Go will be available in a range of bright colours including yellow, red and blue. It will sell for US$69.95.
Source : Withings