Officine Panerai is the latest watchmaker to start offering its watches for sale directly to consumers through its own website. The company’s new site now includes an online boutique for the U.S. market. So far, it offers a range of over 30 watches as well as a selection of straps and buckles. A selector also makes it easier to find the right accessories for your Panerai watch.
The usual features of an e-commerce site are all there. The Panerai e-boutique allows you to create an account that can track your wishlist as well as your personal information. It also lets you make purchases as a guest and without having to set up a profile. Purchases over US$500 come with free shipping and there is a 30-day return policy. You can also quickly share on social media all about your new favourite watch. The site also makes it easy to find your nearest boutique if you prefer to make your purchase in person.
Each watch list contains technical details, in-depth information, maintenance instructions as well as pricing details. You can also contact a concierge by phone or via email for additional information.
It remains to be seen if Panerai will expand its e-boutique to markets beyond the U.S.
Source : Panerai e-boutique