Nokia gave a big hint as to its future plans back in October when it amended its Articles of Association to include consumer wearables. The company’s objectives were updated to include “mobile devices and consumer wearables.” New job postings suggest that the company is now getting ready to bring some of these new Nokia wearables to market in early 2016.
The postings are for a Digital Marketing Designer and for a Senior Copywriter. Both will be involved in marketing new “Digital Health offerings.” They call for people with experience in fitness, health care, lifestyle or sports to “bring to life the Nokia brand voice for our Digital Health offerings.” Unfortunately, neither posting provides any information about these new products that Nokia is working on.
Nokia almost got into wearables some time back. Rumours as far back as 2013 hinted at a smartwatch. Instead, Nokia sold off its device business to Microsoft in 2014. The Nokia Moonraker smartwatch (pictured above) was in the works at the time and had reached the prototype stage. Microsoft reportedly killed the project to focus instead on its Band fitness tracker.
With a focus on digital health, it’s likely that these new Nokia wearables will include fitness trackers. A broader portfolio of devices, possibly including a Nokia smartwatch, will likely follow if Nokia’s first wearables are successful.
Source : Nokia Power User