Apple will enhance its Apple Store experience for customers looking to buy an Apple Watch Edition smartwatch. As befits a watch that starts at US$10,000 (CA$13,000), Apple will offer a personalized shopping “journey” billed as “intended to be extremely personal, elegant, and purposeful,” that could last as long as one hour.
It will all begin when a guest expresses an interest in buying an Apple Watch Edition. A dedicated Expert will imediately be assigned to work with the customer in a dedicated, private Apple Watch Edition try-on area. This area includes a pair of stools for the customer, an Edition demo kit with at most two Edition smartwatches and a try-on mat like many jewelry stores offer. To reduce the risk of theft, Apple will tightly control how many gold watches are out at any one time.
When a customer decides to make a purchase, they will be able to have their new Apple Watch Edition set up in-store by the Expert they worked with or later via a new Virtual Personal video conference setup process.
Apple Watch Edition customers will also receive an exclusive support number with two years of 24/7 technical support. Customers will be able to extend that to three years with AppleCare+ as well.
Not all Apple Stores will have these dedicated Apple Watch Edition sales areas. For those that don’t, a new “Edition Courier-to-Store” program will allow Apple to ship an Edition watch ordered online to the store of the customer’s choosing.
Apple has clearly realized that customers will expect a shopping experience worthy of the Apple Watch Edition. With a team that includes recent hires from companies such as Burberry, Yves St. Laurent and Louis Vuitton, Apple is clearly aiming to do just that.
Source : 9to5Mac