Since the Apple Watch went on sale at Apple Stores back in April, customers have had to book an appointment online or in-store in order to try one on. Doing so required providing a name and Apple ID. Starting this week, Apple will drop the need to book an appointment and will allow people to simply walk into an Apple Store and quickly get a chance to strap an Apple Watch to their wrist.
While customers will no longer need to provide personal information, they will be invited to do so so that Apple can save their watch preferences to their Apple Online Store wish list.
Anecdotal evidence suggests that Apple Stores never strictly followed but the policy change should make it easier for prospective buyers to play with the Apple Watch before deciding whether to buy one or not. This new convenience should allow Apple to sell more Apple Watches as well.
Apple has yet to reveal exactly how many Apple Watches it has sold since sales began earlier this year. Analysts have tried to fill the gap but estimates have varied quite a bit. Slice pegged sales as closing in on the three million mark back in June while at least one component supplier has suggested that it is not selling as well as Apple had expected it to.
Source : 9to5Mac