ZTE may not be a household name in North America but the company is working on changing that. As part of a new corporate strategy that will focus on Media Information Communications Technology (M-ICT), the Chinese company today unveiled a new logo and slogan.
The new logo is more rounded than the old one and uses a lighter colour. It is meant to follow in the company’s new CGO philosophy (Cool – Green – Open), “which will drive innovations that are dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.”
A new slogan accompanies the new logo. “Tomorrow never waits” will reflect “the company’s ongoing commitment to providing customers with access to technology solutions that will define the future.”
Encompassing the Internet of Things, ZTE’s new M-ICT strategy will see the company focus on a “plethora of new devices and objects with the capability to connect and communicate with each other or with humans in real-time.”
“ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business,” said Shi Lirong, President and Chief Executive Officer of ZTE Corporation. “Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.”
ZTE will hold a press event at CES 2015 on January 5. Hopefully it will shed more light on what this new strategy means for its mobile business.
Source : ZTE