It’s been a while since we reported on executive departures at HTC. The shuffle resumed today with Bloomberg reporting that both Chief Marketing Officer Ben Ho and President of Engineering and Operations Fred Liu have resigned.
Ben Ho joined HTC in November 2012. He oversaw the “Here’s To Change” marketing campaign starring Robert Downey Jr. The high-profile campaign failed to improve HTC sales in the key U.S. market. He will remain on until the end of the year, likely as part of a transition effort.
Liu, who once acted as interim COO, is retiring after sixteen years with HTC.
The report adds that Paul Golden, the former Samsung executive behind the Galaxy brand, who had been hired on a short-term contract back in April will not be staying on.
Cher Wang, the company’s founder and current co-CEO with Peter Chou, will take on the role of Chief Marketing Officer.
HTC has now recorded 11 consecutive quarters of declining revenues even as it returned to profitability last quarter, thanks in part to cost-cutting moves. It is expected to unveil a number of devices in the second half of the year, including its first wearables and a new Nexus tablet for Google. New smartphones could also be on their way soon.
HTC has yet to confirm the latest executive departures.
Source : Bloomberg