Rogers and Vodafone today announced that the two companies have joined forces under a new Partner Market agreement that will see them not only offer customers a range of products and services but also explore new business opportunities together. The Vodafone Partner Market network is a group of more than 30 telecommunications companies that operate in nearly 50 countries. Together they can leverage each other’s products and services that can offer “revenue opportunities, cost savings and value for both companies and their customers.”
The new partnership opens up Canada to Vodafone Global Enterprise partners while Rogers will benefit from “Vodafone’s expertise in building and developing 4G mobile broadband networks.” It also includes a reciprocal 4G roaming agreement.
Rogers CEO Guy Laurence commented: “We’re focused on significantly improving our customers’ experience and believe that the knowledge and resources we will get from this alliance will be a big benefit to our customers. We will draw on expertise and best practices from operators around the world to improve the products and services, like roaming and unified voice solutions, that we offer our consumer and business customers.”
The agreement is exclusive and effectively shuts out other Canadian carriers from joining the Vodafone Partner Market.
With operations in 27 countries, Vodafone has 434 million mobile customers as of 31 March 2014. Laurence who became Rogers CEO in December 2013 used to head up Vodafone UK.
Source : Rogers Communications