Motorola’s resurgence showed no signs of slowing in Q2 2014. According to ABI Research, the manufacturer sold 8.6 million smartphones in the quarter. That number shows the strength of Motorola’s turnaround. Not only is it a significant jump over the 6.5 million smartphones shipped in Q1 2014 but it’s also more than twice the amount it sold the same quarter a year ago.
Much of its new found success is attributed to its Moto G (and recent LTE variant) and Moto E smartphones, devices that provide decent specifications and features at a wallet-friendly price. “As the market for flagship smartphones has softened and a lot of people are looking at buying devices without a contract, Motorola’s Moto E and G seem to have really captured the moment,” explained Ben Wood, director of research at CCS Insight.
Lenovo expects to close its Motorola acquisition by the end of the year. How this affects the company and its product strategy remains to be seen. It also remains to be seen how it fares going forward against not only other established players but new entrants such as China’s Xiaomi and India’s MicroMax as they adopt similar strategies.
In the meantime, Motorola is expected to unveil successors for both the Moto X and Moto G as well as its Moto 360 smartwatch. It could also be building the next Nexus smartphone for Google.
Source : PC World