Remember those rumours about Rogers and TELUS working together to launch a new wireless retailer called WOW! Mobile? It turns out that they were accurate. It was all made official today: WOW! Mobile is coming to a mall near you with “a new wireless retail experience to serve Canadian consumers.” It promises an “enhanced customer-focused approach, with unbiased advice and assistance.”
“This is an exciting evolution for wireless retailing in Canada and we are confident that Canadians will embrace the combination of great customer service, expertise and product offering available at WOW! mobile boutique locations,” said Todd Empey, Vice-President of Match Transact, who will oversee the introduction and national expansion of Canada’s newest wireless retailer.
WOW! Mobile will carry five wireless brands: Rogers, TELUS, Koodo, Fido and Chatr (all of which happen to be owned by Rogers or TELUS coincidentally).
The first WOW! mobile boutique locations will open in unspecified select markets “in the near future.” More locations will open through 2014 with perhaps as many as 100 kiosks to come. Match Transact, rather than the carriers themselves, will handle the operational aspects of WOW! Mobile. It bills itself as a “shopper marketing agency” and provides marketing, sales and retail solutions.
WOW! mobile boutique To Bring Unparalleled Service and Assistance to Canadians
TORONTO, Oct. 25, 2013 /CNW/ – Match Transact today announced it will launch and operate a new wireless retail experience to serve Canadian consumers. WOW! mobile boutiqueTM will offer brands from leading Canadian carriers in mall-based kiosks. Match Transact will open WOW! mobile boutique locations in select markets in the near future.
Match Transact will offer Canadians a unique shopping experience at WOW! mobile boutique kiosks not available with other mall-based wireless retailers. Our highly trained frontline associates will bring an enhanced customer-focused approach, with unbiased advice and assistance.
WOW! mobile boutique locations will carry five national wireless brands: Rogers, TELUS, Koodo, Fido and Chatr.
“This is an exciting evolution for wireless retailing in Canada and we are confident that Canadians will embrace the combination of great customer service, expertise and product offering available at WOW! mobile boutique locations,” said Todd Empey, Vice-President of Match Transact, who will oversee the introduction and national expansion of Canada’s newest wireless retailer. Todd, a 26-year retail industry veteran, was most recently Vice-President of Future Shop.
Match Transact will expand the number of locations across Canada in the coming months and throughout 2014. Match Transact is a division of Match Marketing Group based in Mississauga, Ontario.
About Match Marketing Group
Match MG is North America’s leading shopper marketing agency. Match has been delivering innovative marketing, sales and retail solutions to North America’s leading brands for more than a decade. Its client roster comprises Fortune 100 companies across all major industry categories.