TELUS unveils new two-year SharePlus wireless plan

TELUSWith the CRTC recently effectively putting an end to the practice of three-year contracts in Canada with its new Wireless Code that  takes effect on December 2nd, carriers are moving away from such contracts to two-year ones. TELUS today unveiled new two-year “clear and simple rate plans” for both consumers and small business customers.

“In another significant step forward on our long-standing journey to put customers first in everything we do, we are introducing our next innovation in how we offer our wireless services,” said Joe Natale, TELUS Chief Commerical Officer. “Just as we did with our Clear and Simple plans in 2009, we have listened to our customers and provided them with a choice that offers the best of talk, data and text for Canadians and their families.

“TELUS’ new model will give customers peace of mind on their monthly bills with unlimited nation-wide talk and text and the ability to share wireless data across multiple devices in the same household,” Mr. Natale added.

Under its new TELUS SharePlus plan, devices will be placed in one of five categories that come with unlimited nationwide talk and text. For example, the Smartphone category includes higher-end devices such as the Apple iPhone 5 and BlackBerry Q10 and costs CA$55 per month. The Smartphone Lite, priced at CA$45 per month, includes lower-tier devices like the iPhone 4 and Samsung GALAXY Ace II X. Once a customer has chosen their device, they can add on a data plan (which is shareable with other devices).

Subscribers who bring their own devices to TELUS will be able to take advantage of cheaper BYOD (Bring your own device) plans. For example, the BYOD phone plan costs CA$35 per month.

Step 1 – Pick your Device
(Voice includes Unlimited Nationwide Talk and Text)
Step 2 – Pick your Data
(All data is sharable on the primary account; 5 cents/MB for overage)
Smartphone $55 $15 250 MB
Smartphone Lite1 $45 $25 500MB
BYOD/SIM-only2 $35 $30 1GB
Tablet $20 $45 2GB
Tablet (BYOD) $10 $60 3GB
$100 6GB
$150 10GB

On the business side, similar two-year plans for Small Business plans will be introduced. They will include plans with U.S. roaming built in.

What the press release does not reveal is how subsidized hardware prices will change. It’s likely that with shorter contracts will come higher device prices.

The new TELUS SharePlus plan goes into effect on July 30th.

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TELUS offers Canadians clear and simple two-year wireless plans

New SharePlus plan offers unprecedented value on any smartphone or tablet – unlimited nationwide talk and text, household data sharing

TORONTO, July 15, 2013 /CNW/ – TELUS today unveiled two-year clear and simple rate plans for both consumers and small business customers. Launching July 30, TELUS’ new plans will feature unlimited nationwide talk and text and the ability to share data with multiple subscribers on the same account.

“In another significant step forward on our long-standing journey to put customers first in everything we do, we are introducing our next innovation in how we offer our wireless services,” said Joe Natale, TELUS Chief Commerical Officer. “Just as we did with our Clear and Simple plans in 2009, we have listened to our customers and provided them with a choice that offers the best of talk, data and text for Canadians and their families.

“TELUS’ new model will give customers peace of mind on their monthly bills with unlimited nation-wide talk and text and the ability to share wireless data across multiple devices in the same household,” Mr. Natale added.

TELUS’ Clear and Simple approach started in 2009, when TELUS eliminated system access fees and introduced all-in pricing plans. TELUS’ clear and simple philosophy has seen the company embrace a keen focus on listening to customers and making real changes to its services based on their input, including:

  • Eliminating contract cancellation charges in favour of simple device balances
  • Re-writing contracts in plain language
  • Reducing international roaming rates by 60 per cent
  • Introducing easy and inexpensive device unlocking
  • Introducing international roaming data notifications and caps to eliminate bill shock
  • Creating flex plans
  • Eliminating device activation fees
  • Launching learning centres in our retail stores
  • Introducing a simple trade-in program
  • Adding caller ID and voicemail as standard in all plans

TELUS offers customers one of the world’s largest 4G LTE networks – the fastest wireless technology in the world – already available to more than 70 per cent of Canadians, as well as Canada’s most reliable 4G HSPA+ network.

Keeping it clear and simple with TELUS SharePlus
The new two-year TELUS SharePlus plan brings the best of talk, text and data together. With the new plans you first select the smartphones and tablets you want, with unlimited nationwide talk and text giving customers more certainty on their monthy bills. You then select one data plan that will cover all the wireless internet needs of you or your entire household – including smartphones and tablets. The cost per device goes down as more devices are added to the data plan on the primary account. You can add an existing device you already have to the plan, buy a new one outright and pay a lower monthly rate, or pay off a new device on an easy-pay plan amortized over two years.

The TELUS SharePlus plan includes the following:

Step 1 – Pick your Device
(Voice includes Unlimited Nationwide Talk and Text)
Step 2 – Pick your Data
(All data is sharable on the primary account; 5 cents/MB for overage)
Smartphone $55 $15 250 MB
Smartphone Lite1 $45 $25 500MB
BYOD/SIM-only2 $35 $30 1GB
Tablet $20 $45 2GB
Tablet (BYOD) $10 $60 3GB
$100 6GB
$150 10GB

1 – The Smartphone category includes high-end devices such as the iPhone 5 and BlackBerry Q10, while Smartphone Lite includes lower-tier smartphones such as the iPhone 4 and Samsung GALAXY Ace II X.

2 – Bring your own device or “BYOD” refers to devices purchased at the month-to-month price or any unlocked device compatible with the TELUS network

Examples:

  • A single person  gets a new iPhone 5 and a new Samsung tablet from TELUS, both on two year terms at discounted prices, along with a shared 1 GB data plan – $105 a month.
  • A family of four gets a new iPhone 5, a new BlackBerry Q10 (both on the Smartphone plan), and two new Samsung Galaxy Ace II X’s (both on the Smartphone Lite plan), all on two-year terms at discounted prices. They already have a tablet, and add that to the data plan. They are fairly heavy data users, so decide to share 3 GB’s a month – $270 a month for the entire family.
  • An individual already has their own smartphone they want to keep using so opt for the BYOD plan. While they talk and text a lot they don’t use much data, just a bit of social media and a few apps. They go with the 250 MB plan – $50 a month total.

Similarly, TELUS will introduce two-year plans for Small Business. The TELUS Small Business SharePlus suite of plans was designed with small businesses in mind and offers fantastic value with unlimited nationwide talk and text and shared data across smartphones and tablets. Plans with U.S. roaming built in will complete the suite of plans for small business customers with 15 wireless devices or less per account.

About TELUS
TELUS (TSX: T, NYSE: TU) is a leading national telecommunications company in Canada, with $11 billion of annual revenue and 13.2 million customer connections, including 7.7 million wireless subscribers, 3.4 million wireline network access lines, 1.4 million Internet subscribers and 712,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Fourteen TELUS Community Boards lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

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