Motorola has already confirmed that the X Phone is coming later this year. It is likely that a major branding campaign for the new smartphone will launch alongside, especially as Motorola has been out of the limelight for some time now. One designer, Blak Bakken of bäkkenDesign, has posted some exploratory work of what this campaign could look like on Behance. A number of images appear to show the Motorola X Phone itself but the campaign also focuses on the rebirth of the company.
The campaign has two phases to it. The first is a farewell to the “old” Motorola. A series of predominantly black ads say “goodbye Moto.” One goes on to explain that goodbyes are hard:
After nearly a century of innovation, we must say farewell. Farewell to the first handheld cell phone. To the RAZR. To the game snake. Farewell to the Motorola that has shaped today.
It’s time to start building tomorrow. Change is afoot. New faces. New ideas. New technologies. The Motorola that returns will not be the company you once knew. But we have some work to do. So until we’re ready, we’re just going away. No new ads or tweets. No site updates. Just silence until we begin the next chapter.
Until we meet again,
Goodby Moto.
The next part of the campaign reintroduces Motorola in a “Hello again” campaign. It promises that everything will change.
Given that this work is now posted on Behance, it is likely that Motorola has chosen to go in another direction. This certainly would have been an interesting campaign, especially with the first phase being an unusual one.
The Motorola X Phone is expected to launch in the October timeframe.
Let us know below what you think of this Motorola X Phone campaign proposal.
Sources : Behance // Pocket-lint