It’s been quiet on the Apple press event front since an early August report suggested that Apple would unveil its iPhone 5S and iPhone 5C September 10th. There’s further evidence today that this is indeed the plan. The Verge today posted a story indicating that press invitations for the event had been mailed out. It also confirmed the September 10th date. Shortly after, the story was retracted and Tom Warren, the post’s author, tweeted that no such invitation had been received yet. Gizmodo managed to snap a screenshot of the post before it went down.
Sorry, I haven't been invited to an Apple event. Publishing error on our part.
— Tom Warren (@tomwarren) September 3, 2013
Warren added that a “publishing error” had triggered the premature publication of the post that had been prepared in advance of the announcement.
While it is entirely possible that Apple could hold its next event on a different and still unannounced date, it is more likely that the event will indeed take place on that day but that official invitations have yet to go out. If so, The Verge made a rare error and simply jumped the gun on the announcement.
Update: If you need further proof for the September 10th date, look no further than The Loop‘s Jim Dalrymple. Known to be accurate, his simple “Yep” is strong endorsement of the date.