Motorola’s Moto X first marketing campaign is emphasizing that the upcoming smartphone will come with a number of customizable options. Details are now emerging about exactly what choices users will be have. According to ABC News sources, most will focus on the phone’s looks rather than hardware options.
Users will be able to choose from a variety of colours for both the front trim and back casing. Much like Apple already does, they will also be able to engrave a name or message on the back. They will also be able to upload a photo during the order process to be used as the phone’s wallpaper.
As for colour options, French site Nowhereelse.fr has obtained some images that give us a taste of what is to come (along with the image above). No less than 16 colour options will be available.
On the hardware side, it appears that only internal storage will be a selectable option.
The report also describes the Moto X as a mid-range device that will be available from major US carriers (with no word yet on Canadian availability). Currently undergoing certification by carriers, it is running Android 4.2.2 Jelly Bean but other reports have suggested that it will come with Android 4.3 Jelly Bean. Other rumoured specifications include a 1.7GHz dual-core Qualcomm Snapdragon Snapdragon S4 Plus processor, an HD (720×1280) display between 4.3- and 4.7-inches, and 2GB of RAM. Its hardware sensors promise to be another differentiating feature.
The Moto X will be assembled in Fort Worth, Texas at a 500,000-square foot facility. Motorola will have about 2,200 employees working there by August to be ready for the device’s launch. The manufacturer expects that a fully customized phone will only take days to ship to its new owner.
Anyone excited about the Moto X now?
Sources : ABC News // Nowhereelse.fr // Taylor Wimberly (Google +)
Well that just blew my interest in the phone. If we could customize more hardware then maybe..