Despite Sony acquiring Ericsson’s share in their joint venture late last year, the Sony Ericsson liquid energy logo is not going away just yet. Sony has decided to continue using it on new devices for the time being.
Sony has confirmed plans to eventually drop the logo but it won’t do so just yet. A Sony executive explained to TechRadar that the logo remains to “make sure consumers associated the two brands for the time being.” Sony Ericsson smartphones were released as recently as last October, suggesting that the transition may not happen until 2013.
Rumours earlier this year suggested that Sony would drop the logo earlier than now expected after some prototype devices were spotted without it.
It remains to be seen if Sony replaces the logo with one of their own.
Read more: TechRadar