A report by research firm Strategy Analytics has found that smartphone users are gravitating towards larger displays but without wanting to compromise on weight. Its survey found that users prefer “device screens in the 4.0-inch to 4.5-inch range, as long as the device is also thin.”
“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing capability, as well as engaging video and gaming experiences.”
The survey found some differences among different types of users. For example, female users are more likely to consider smaller devices and Android owners prefer larger devices over Apple iPhone owners.
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Read more: Strategy Analytics