Microsoft and Nokia have promised a big marketing push for Windows Phone once it makes its U.S. debut. Just how big is now coming to light as details emerge about the marketing plans to support the launch.
Microsoft, Nokia and AT&T could between them spend about US$100 million on the Nokia Ace which is scheduled to launch in March. The carrier has given the device “hero” status meaning that AT&T will itself promote the device in advertising and its retail network. The success of the Nokia Ace will also determine whether a future device could also be given “hero” status for the next holiday season.
Another US$100 million will be spent by Microsoft and other hardware partners (such as Samsung). Aside from the significant advertising blitz we can expect, one program will focus on sales incentives for retail employees. Payments of between US$10 and US$15 made could be made for each Windows Phone device sold, depending on the number sold. The hope is that this will translate to sales people recommending Windows Phone devices over Android and iOS ones.
Read more: Windows IT Pro and BetaNews