Canadians’ love affair with their tablets (primarily Apple iPads) will not slow down in 2012. Deloitte Canada’s Technology, Media and Telecommunications (TMT) Predictions 2012 report suggests that almost 5% of tablets sold in Canada in 2012 will be headed to households that already have one. Tablets will also outnumber people in a growing number of households.
“The growth rate of multi-tablet households has been nothing short of astonishing,” says Duncan Stewart, Director, Deloitte Canada Research and co-author of TMT Predictions 2012. “It took several decades for more than five per cent of households to have more than one car, telephone, radio or TV. For personal computers or cell phones, it took more than 10 years before five per cent of homes had more than one. But with tablets, it will be less than three years.”
Other trends called out by the report:
- NFC-enabled mobile devices will double by the end of 2012 as will NFC applications
- Increasing use of smartphones and tablets to watch television while commuting
- Growing demand for data will lead to more monthly bandwidth caps both for mobile and wired devices
- Online brand spending will grow 50% to $20 billion worldwide
While tablets are still outnumbered by people at Gadgetorama headquarters, gaming platforms are another story.
Read more: Media and Telecommunications (TMT) Predictions 2012 (PDF document)