The Angry Birds area headed to space on March 22nd. But before blasting off, they are headed to Australia to take part in their first Formula One race. Rovio today announced a new merchandising and webgame partnership with Finnish driver Heikki Kovalainen. He will sport a co-branded Angry Birds helmet starting with this weekend’s race.
“This is a great partnership on many levels,” said Heikki Kovalainen. “It’s the first time that I’ve partnered with a gaming company, and it fits with my larger focus on partnering with unique brands. As a Finn, I’m also happy to be backing a Finnish company on a global platform. Most importantly, I’m a big Angry Birds fan!”
The upcoming webgame, to be launched this summer, will feature new Angry Birds game levels with a racing theme.
I’m sure that Heikki is also hoping that Red Bird strikes fear into the fear of drivers looking in their rearview mirrors…
Read more: Heikki Kovalainen (Source: The Verge)