In an interview with Pocket-Lint.com, James Choi, marketing strategy and planning team director of LG Electronics global, revealed that the Windows Phone 7 launch did not meet LG’s expectations: “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.” Choi did not reveal specific sales numbers though.
Despite the lukewarm debut, Choi reiterated LG’s commitment to Windows Phone 7, describing it as “very intuitive and easy to use.”:
“From a vendor perspective having that balance is critical, being dependent on one OS is not beneficial for us. That’s the same with not just the manufacturers, but the operators as well. There is a need and demand from the operators saying there is too much ‘Android’ in the portfolio. In that sense LG always tries to balance our portfolio, and that’s not just in sense of hardware but OSes as well.”
Choi expects that Windows Phone 7 sales could pick up once it makes its way down to lower tier devices.
Microsoft launched Windows Phone 7 last October. Just before Christmas, Microsoft announced it had sold 1.5 million WP7 devices but did not specify how many had made their way into customers’ hands.