Samsung today formally announced its new smartphone naming convention and four new smartphones, the first to use the new names. As revealed earlier this month, Samsung will use five classes, each designated by a single letter. Additional indicators could then be added to identify specific functionality.
“As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,” said JK Shin, President and Head of Samsung’s Mobile Communications Business.
The new classes are as follows:
- “S” (Super Smart) – Devices at the very pinnacle of Samsung’s mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S, the award-winning smartphone that has already sold 10 million units throughout the world.
- “R” (Royal / Refined) – Premium category models, a combination of power, performance and productivity for the individual who wants to be defined by the technology they carry.
- “W” (Wonder) – High quality, strategic models, perfect for those seeking a balance between style and performance.
- “M” (Magical) – High-performance models at an economic price-point.
- “Y” (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to price.
Additional indicators will give further details. For example, “Pro” will indicate that the device includes a QWERTY keyboard; “Plus” will indicate an upgrade from an exisiting model; and, LTE will indicate that the device supports LTE connectivity.
Samsung also announced for four new smartphones that leverage the new naming rules. Only a small amount of information was announced but more is promised at the IFA 2011 event in early September. All four will use Google Android 2.3.
- The Samsung Galaxy W will be powered a 1.4GHz processor. It will come with HSPDA 14.4Mbps connectivity, a 3.7-inch WVGA display, Wi-Fi 802.11b/g/n Wi-Fi, Bluetooth 2.1 and a 1500mAh battery. It will also come with Samsung’s Game, Social and Music Hubs and Kies Air to track misplaced phones.
- The Galaxy M Pro will be powered by a 1GHz processor. It will come with a QWERTY keyboard and optical trackpad, 7.2Mbps HSDPA, 802.11 b/g/n Wi-Fi, Bluetooth 3.0, 2.66-inch HVGA display, rear-facing 5MP and front-facing VGA cameras, and a 1350mAh battery. It will be focused on the enterprise with solutions that will include Exchange Active Sync, Sybase Afaria, CISCO Mobile and CISCO WebEx. It will be 9.97 millimeters thick.
- The Galaxy Y will be powered by an 832MHz processor. It will come with 7.2Mbps HSDPA connectivity, 802.11 b/g/n Wi-Fi, Bluetooth 3.0, a 3-inch QVGA display, and a 1200mAh battery. It will also include the TouchWiz UI, the Social Hub, and the SWYPE keyboard. It will be available in a variety of colours.
- The Galaxy Y Pro will come with a QWERTY keyboard, Wi-Fi with Wi-Fi Direct support and Bluetooth. It will also include the Social Hub Premium app, which will support email, social network integration and instant messaging.
Additional information about these new smartphones will be made available at the IFA 2011 trade show.