Nokia today announced that it will phase out its Ovi brand. The rebranding of services will begin in July and August with the introduction of some new devices and will continue into 2012. The change is straightforward: Ovi services will be rebranded as Nokia. According to Nokia’s EVP and Chief Marketing Officer, Jerri DeVard:
“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”
The change is is name only and service roadmaps remain unchanged.