New players in the Canadian wireless space (including Mobilicity, Public Mobile, Videotron, WIND Mobile) are gaining an ever increasing share of new subscribers, according to a new report by the Convergence Consulting Group. It estimates that about 30 percent of new subscribers opted for one of the new players over the three incumbents (Bell, Rogers, TELUS) in 2010. That share could climb to almost fifty percent in 2011 and perhaps as high as 63 percent by 2013.
Such growth could translate to 5.4 million subscribers for the new players by the end of 2014. This would equate to about a 16 percent market share of the Canadian wireless market.
The new players with their cheaper plans (up to 60 percent lower in some cases) are also contributing to the growing trend of customers replacing their land-lines with wireless numbers. Wireless-only households could double to 22 percent by 2013.