Fido today announced a new program called FidoTRADE that will let customers trade-in used devices for a credit towards the cost of a new one or the renewal of their service. The program is run with Flipswap which will refurbish and redistribute the devices or ensure that they are recycled in an environmentally compliant manner if they have no trade-in value.
FidoTRADE will be available at Fido’s 85 corporate stores starting on July 11th and across the national Fido dealer network later this summer.