Microsoft today announced that its upcoming CES Keynote will be its last. It also announced that it will not have a booth at CES 2013 but will continue to use the event to connect with partners and customers.
Microsoft explained that its decision was based on the fact that “our product news milestones generally don’t align with the show’s January timing.”
Going forward, Microsoft will rely on its own events and social media tools to make future announcements.
As we look at all of the new ways we tell our consumer stories – from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, Microsoft.com and our retail stores – it feels like the right time to make this transition.
Steve Ballmer will deliver Microsoft’s last CES Keynote on January 9th, 2012.