It appears that Rogers is set to respond to the new competition presented by Mobilicity, Public Mobile and WIND Mobile with a new low-cost brand of its own. According to BGR, Rogers will launch Chatr later this summer, offering affordable devices (including the Nokia 1661, Nokia 2680 slide, Samsung Gravity and the LG Sapphire) and rate plans intended to compete directly with those of its new competitors.
Chatr will be offered in in Toronto, Ottawa, Calgary, Edmonton, and Vancouver. Employee training is set to begin in mid-July with a launch to follow sometime later (late July or early August?).
What is not so clear is where this would leave Fido, Rogers current lower-end brand. Will Chatr fit in below Fido or simply replace it?