Further strengthening their ubiquity, you will soon be able to pick up mobile phones at your local drug store. Rogers Communications and Shoppers Drug Mart announced a pilot program that will see Rogers and Fido wireless products sold in some 30 Shoppers Drug Mart stores starting this July.
“Customers are telling us they want more choice for where they acquire Rogers and Fido products and services in their own neighbourhoods,” said Rob Bruce, President Communications at Rogers. “Through this pilot initiative, Rogers and Fido customers will have access to innovative wireless products when they are shopping for their lifestyle needs.”
The press release does not indicate where the pilot program will take place and how long it will run.