Nokia is cutting the price of most of its mobile phones by up to 10 percent. Nokia described the move as normal and pointed out that price adjustments happen a few times a year.
“This latest round of price adjustments sees Nokia taking its low-cost Symbian devices into new territory,” said Ben Wood, research director at CCS Insight, a British firm that tracks the wholesale prices of mobile phones in Europe.
While the move may help stave off the traditional post-holidays drop in sales, it also narrows the price gap between feature phones and smartphones, increasing pressure against competitors more focused on feature phones.
Nokia’s cheapest smartphone, the Nokia 5230, will now cost about 170€ (about US$240) without any subsidy.