LG Electronics today announced its upcoming LG Optimus Series, describing it as ” a line-up of innovative smart devices featuring the latest in mobile technology that will spearhead the company’s newest campaign to highlight LG’s ability to simplify consumers’ information-dominated lives.”
LG will launch some ten devices under the Optimus name in the second half of the year. While most will be smartphones, there will also be at least one tablet. The devices will cover the gamut from entry to premium level.
“The LG Optimus Series is aimed at challenging the notion that one device can meet the needs of many,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “At LG, we believe in providing people with many different choices because our customers are not all alike. We want to provide devices that suit all needs and simplify people’s lives.”
LG revealed its first two Optimus smartphones, the LG Optimus One with Google and the LG Optimus Chic. Both will be powered by Android 2.2 (Froyo) but full specifications were not revealed. LG also revealed little about its tablet except to promise that it will “deliver vastly superior performance than other similar devices currently on the market” but still be thinner and smaller.
Hopefully LG sheds more light on its Optimus line sooner than later…