LG unveiled its first Android smartphone with a promotion campaign that will see the LG Ally partner up with the upcoming Iron Man 2 movie. The campaign will include superhero themed television commercials (including the one below), a special edition Augmented Reality enabled Iron Man 2 comic book (with the purchase of selected LG handsets), a movie-themed micro site (not fully active yet), and more.
Challenging audiences to ask themselves, “Is it a lifesaver…a smartphone, or something better?" the LG Iron Man 2 advertising campaign brings the power of an LG Android device to life. Centered on five friends caught in the cross-hairs of battle between alien drones and Iron Man himself, each character must use their LG phones to find the right mobile applications to save themselves and capture a bit of glory along the way. Showcasing LG handset capabilities such as instant Internet access, music player portability, turn-by-turn navigation, photo and video sharing, and even the ability to make online purchases and restaurant reservations, each ad is a tribute to the endless possibilities of the LG Ally.
LG revealed little about the LG Ally so far in terms of specifications beyond the fact that it will be powered by Google Android and come with a slide-out QWERTY keyboard.
The LG Ally is expected to launch on May 20th. Rumours have suggested that Verizon could be the carrier. Could the Ally be the rumoured LG Aloha? We should know soon…