As expected, DAVE Wireless announced the brand name under which it will launch its wireless service in the near future. Introducing Mobilicity with the tag line “My Phone, My City, My Way.” The name is a combination of Mobility and Simplicity.
Mobilicity will launch sometime this spring in Toronto. No specific dates have been given yet as the company promises to launch only when it knows that everything is working correctly. Vancouver, Calgary, Edmonton and Ottawa will follow later.
In terms of devices, we can expect a mix of BlackBerry, Nokia and Sony Ericsson devices. No mention was made of any Android devices. Much as WIND Mobile already does, devices will be sold unsubsidized and without contract.
There are few details about the plans but at least some will be unlimited. It remains to be seen if they will be truly unlimited or what the fine print will have to say about that.