Barnes & Noble today announced that its NOOK eBook Reader and accessories will be available from Best Buy starting on April 18th.
“To date, we’ve limited NOOK distribution to Barnes & Noble retail and online stores and the customer response to our eBook Reader has exceeded our expectations. We have enormous respect for the Best Buy organization and its focus on providing technology solutions for millions of customers. We’re thrilled to bring NOOK, the BN eReader and our digital content expertise to Best Buy and its loyal consumer electronics-focused audience as a perfect complement to the book-loving Barnes & Noble customer,” said Kevin Frain, executive vice president of e-commerce, at Barnes & Noble.com. “Through this partnership, Best Buy customers will now have new and easy ways to access our expansive digital library on a variety of computing and mobile devices through BN eReader software and the Barnes & Noble eBookstore.”
The Barnes & Noble NOOK eBook Reader will sell for US$259.99.
Best Buy already carries the Apple iPad so it will be interesting to see how the NOOK fares against Apple’s new tablet.