Samsung sold its 50 millionth touchscreen mobile phone earlier this month. Clearly demonstrating the growth in touchscreen phones is the fact that about 40 million of those were sold this year.
“We’ve seen remarkable growth in full touch screen mobiles this year as consumers increasingly enjoy the user experience and convenience that these devices put at their finger tips,” said JK Shin, Executive Vice President and Head of Samsung Electronics’ Mobile Communications Division, Samsung Electronics.
“Samsung’s ability to deliver devices that appeal to a broad demographic of users has enabled us to accelerate the evolution toward full touch mobiles as mainstream devices. Samsung will continue to expand the global full touch phone market by introducing phones tailored to individual regions and user requirement with stylish designs, intuitive UIs and cutting edge features,” he said.
Samsung also looks set to exceed its 2009 sales target of 200 million mobile phones with 20 percent of sales being touchscreen phones (up from 5 percent in 2008).
Europe was responsible for the bulk of Samsung’s touchscreen phone sales, accounting for some 19 million devices. The United States and China follow with 6.3 million and 3.4 million respectively.