Yesterday, we learned of Samsung’s intention to ship about half of all its smartphones with its own mobile operating system by 2012. Today, Samsung announced the launch of its own open mobile platform called Samsung bada (‘ocean in Korean’).
Dr Hosoo Lee, Executive Vice President and Head of Media Solution Center at Samsung Electronics said, “By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones.” He added, “bada will be Samsung’s landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”
Samsung’s bada will compete against other open source mobile platforms such as Google Android and LiMO.
Samsung will release the bada SDK in December.