One of the winners of the last spectrum auction in Canada was a company named BMV Holdings. Earlier this month, it announced that it would operate under the Public Mobile brand. It also unveiled an overview of the services that it will offer in Ontario and Quebec.
Appropriately named, Public Mobile wants everybody to talk. The company feels wireless services are a right, not a luxury for Canadians and will offer an unlimited flat-rate talk and text package, with no term commitment, no credit checks, no fine print and no surprises to residents in both provinces when it launches later this year.
BMV Holdings spent about CA$52 million to win the “G-block” spectrum auction covering the Windsor to Quebec City corridor in Ontario and Quebec, giving it access to about 19 million potential customers. It already showed off a working ZTE handset running on the G Band frequency.
Public Mobile plans to start offering its services in the third quarter of the year.