While the HTC sites for most countries and regions look very similar, the U.S. version has a new look and new tagline as of today. The U.S. site now sports the new tag line ‘quietly brilliant’ and a slightly different look.
It looks like the new tagline is tied to a new US$50 million marketing campaign kicking off in the U.S. today.
HTC has also applied for a trademark for its new tagline with the USPTO (serial number 77838651).
Source: WMPowerUser.com