Globalive announced the brand identity of our new wireless company: WIND. To go with the new branding, a new site has been launched at www.windmobile.ca.
Why WIND?
In major European markets like Italy and Greece, WIND is an established name, known as a market challenger; and that’s exactly what we’re here to do – challenge the tightly-knit Canadian wireless market. We are leveraging the experience of this established brand and combining it with a unique look and feel and customized offering for Canadians.
There are no details yet on plans and devices but we can expect those details in the not too distant future as WIND will launch in key Canadian cities in late 2009.