The spat between NBC and Apple continues with NBC announcing that it is partnering with the Amazon Unbox video download service going forward. According to NBC, Amazon had agreed to give it something that Apple would not: greater flexibility in the pricing and packaging of video downloads. As a result, NBC Universal said it had agreed to sell a wide variety of television programming on Amazon’s fledgling Unbox download service, including the drama “Heroes” and the comedies “The Office” and “30 Rock”.
Amazon’s Unbox service supports variable pricing where newer releases are typically more expensive. It also lets consumers choose to rent a movie or purchase it. While NBC and Amazon have not yet revealed pricing, Amazon has agreed to offer a 30 percent discount for full season purchases. Pilot episodes of new such shows such as “Bionic Woman” and “Journeyman” will also be available as free downloads.
Episodes will go on sale on Unbox the day after they air.