If you are a fan of Ferrari, then you know the Pininfarina name as they are the designers of many of Ferrari’s classic cars. Now, Pininfarina will work with Motorola to design phones. A team of 10 designers has been assigned to the project to see if they can bring the same graceful lines that epitomize Ferrari cars to the world of phones.
The agreement runs between March 2006 and March 2009. This is not Pininfarina’s first foray into phone design as it already makes up 30 percent of their non-automative business.
Sure, this is the triumph of style over function but how often do you get to say that your phone was designed by the same folks who worked with Ferrari?